
Choosing your employer of record | 7 essential criteria
Choosing your employer of record: discover the 7️⃣ key criteria for successful international expansion🌍.
Promising and dynamic, the digital sector recorded a turnover of 66 billion euros in 2023, representing an increase of 6.5% (source: Numeum). It opens up vast career prospects for Digital Natives and IT workers.
The digital transformation of companies leads to a strong demand for specific profiles. By 2030, the Montaigne Institute estimates that there will be 1.6 million job openings in web 2.0 professions.
Do you want to work in digital and leverage your skills and training in IT? Here is a selection that brings together innovative professions with varied profiles, some well-established, others on the rise.
Before reaching the hands of users, software (paid or open source) or a web application goes through a long journey. Behind this success is a major player in the digital world: the Product Owner.
Far from being a simple task manager, the PO is the guardian of the product vision. Positioned at the heart of the Scrum team, he ensures that the application or digital tool perfectly meets the needs of the clients.
Who bridges the gap between the expectations of end users and the technical capabilities of the development team? It's him again! He manages the dynamic and evolving list that catalogs all the features to be developed, called the Product Backlog.
To successfully carry out his missions, the Product Owner must combine several areas of expertise:
A solid understanding of technical issues;
An excellent ability to communicate, listen, and negotiate;
A good dose of empathy to put himself in the shoes of the end user.
Digital platforms (websites, e-commerce, marketplaces, CRM…) are the result of hard work by a web expert: the full stack developer.
Thanks to his mastery of the entire technology stack, this professional is capable of bringing a web application to life from A to Z.
The full stack developer is increasingly sought after in the digital sector, particularly by startups and companies looking for versatile profiles. This web expert excels in various areas:
Front-end: HTML, CSS, JavaScript, Framework (React or Angular);
Back-end development: Node.js, Python, Ruby, relational databases (SQL) or non-relational databases (NoSQL);
In other words, he masters both the intricacies of the user interface and the complex workings of servers.
Who is behind the scenes of a high-performing and responsive website? Do you know who manages the shopping cart, payments, and inventory of an online store? It's the back end developer. This versatile professional wears several hats.
In the shadows, the back-end developer manages the invisible part of an application. He builds its foundations by handling databases, business logic, and interactions with other systems.
With his many technical skills, he can create application programming interfaces (APIs) and optimize server performance. He brings functionalities to life, stores information, and ensures overall coherence.
To work in this digital profession, you must master:
The fundamentals: algorithms, logic, software architecture;
Programming languages: Java, PHP, Ruby, Python, Node.js;
Databases: SQL (MySQL, PostgreSQL), NoSQL (MongoDB, Cassandra);
Frameworks: Spring, Laravel, Django, Express.js;
Tools: Docker, Git, Kubernetes;
Concepts: API, cloud computing, microservices…
Additionally, soft skills such as communication, collaboration, and problem-solving are essential for success in this activity.
Among the new professions in digital, the Scrum Master stands out. A key player in the digital transformation, this specialist supports each web developer by acting as a coach in managing an agile project.
He is primarily a facilitator, whose role is to:
Encourage team members;
Organize Scrum ceremonies: daily scrum, sprint planning, sprint review, retrospective;
Coach team members;
Facilitate problem-solving;
Ensure adherence to the Scrum methodology.
In practice, he helps the team achieve its objectives under the best conditions and deliver a quality product.
His goal? To create a work environment conducive to creativity and innovation.
To succeed in this role, you must possess:
Excellent communication and group facilitation skills;
A thorough understanding of agile methods, particularly Scrum;
A synthesizing mind to analyze complex situations and make sound decisions;
A strong ability to adapt to the frequent changes inherent in agile projects;
A service-oriented mindset and a strong customer focus.
Furthermore, the Scrum Master must interact with other members of the organization (product owner, management) to ensure the success of the web project.
To optimize their marketing strategies and improve their commercial performance, brands rely on user data. With this data, they can identify market opportunities and personalize their offers.
However, it is essential to make sense of this raw information: this is where the Data Analyst comes in. This specialized professional extracts, analyzes, and interprets data to reveal trends and hidden opportunities.
A Data Analyst is responsible for:
Collecting and preparing information;
Analyzing information;
Statistical and predictive modeling;
Visualizing elements (graphs, dashboards...);
Communicating results.
To perform this activity, it is essential to master a set of technical and methodological skills:
Programming: SQL, Python, R;
Visualization tools: Tableau, Power BI, Matplotlib, Seaborn;
Statistics and probabilities;
Machine Learning;
Business Intelligence tools: Google Analytics, Adobe Analytics…
In addition to the professions already mentioned, the digital sector offers a multitude of other opportunities. From creating websites to managing social networks, through web development, digital marketing, and artificial intelligence, the digital job market continues to diversify.
Here is a non-exhaustive list of the most sought-after profiles:
Digital project manager;
Digital communication officer;
Web marketing manager;
Web writer and content creation;
SEO consultant (Search Engine Optimization or natural referencing) and SEA;
Community manager;
Content manager;
Growth hacker;
UX designer;
Mobile developer;
Cybersecurity expert;
Data protection officer;
Data Scientists…
In France and elsewhere, the digital sector is a booming industry that offers unprecedented opportunities. Are you considering a career change? By becoming a wage portage employee at Weepo, you can embark on one of these future professions with complete flexibility, negotiate your salary, and benefit from a secure social status.
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